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Anotace knihy

In this print version of his MA thesis the author deals with the fashion creation practice of a few contemporary Hungarian designers (from the fashion brands Je Suis Belle and Use Unused). At the intersection between fashion theory including a gender perspective, social history and cultural studies he examines how brand philosophies and Hungarian references project and shape consumer identities. While the designers constantly redefine "Hungarianness" at a fashionable, internationally appealing level, they maintain the cultural connections of the clothing fashion with Budapest, Hungary. Being a means to assert identities, cultural citizenship is viewed here as emerging through fashion; however, it becomes a double-barreled load: while offers to rethink relations to women's position and state-regulation not just in the present, but also related to the past, it is rather universal in its essence, and thus applicable to men and menswear also. Seen as a cultural practice, fashion and its design can serve as a new angle when discussing issues like "national" culture, cultural memory; and, it can expose the gender order of past, historically constituted regimes as well.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups

• Plný název: From Brand Philosophies to Cultural Citizenship
• Autor: Virginás Péter
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 60
• EAN: 9783639303506
• ISBN: 3639303504
• ID: 06837334
• Nakladatelství: VDM Verlag
• Hmotnost: 100 g
• Rozměry: 229 × 152 × 4 mm
• Datum vydání: 24. October 2010

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