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Více informací o knize From Assets to Profits - Competing for IP Value and Return

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Anotace knihy

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: From Assets to Profits - Competing for IP Value and Return
• Autor: Bruce Berman
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 320
• EAN: 9780470225387
• ISBN: 0470225386
• ID: 04882204
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 492 g
• Rozměry: 154 × 229 × 22 mm
• Datum vydání: 07. November 2008

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