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• Anotace
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Anotace knihy

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing 'trial runs' of the techniques discussed.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology

• Plný název: Focus Group Interviews in Education and Psychology
• Autor: Sharon R. Vaughn, Jeanne Shay Schumm, Jane M. Sinagub
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 184
• EAN: 9780803958937
• ISBN: 0803958935
• ID: 04714391
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 310 g
• Rozměry: 228 × 152 × 12 mm
• Datum vydání: 29. February 1996

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