Kód: 04345355
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will dis ... celý popis
Angličtina
Nákupem získáte 131 bodů
Anotace knihy
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Anthropology
1308 Kč
Angličtina
Osobní odběr Praha, Brno a 46512 dalších
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