Mohlo by se vám také líbit

Více informací o knize Factors Influencing Buyer Behavior in FMCG - An Indian Perspective

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 61 bodů

Anotace knihy

Marketing of any product depends on how consumers behave whenever they have an explicit or implicit need for any product or service. Consumers make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. Every market segment for each product has its own purchase motivation. Price may be the important element when the product differences are viewed by that particular segment as being of little consequence. For others brand can be an important motive because they fear the risk involved in buying the untried item. For a great many products the point of distribution may be the most important deciding element. Quite often the final determinant is that of mere habit. Whatever the purpose, it is important to understand the patronage of purchase motives in relation to a specific market segment.This book is a snapshot about the different influences in buying decision of FMCG in the Indian Perspective.

Parametry knihy

• Plný název: Factors Influencing Buyer Behavior in FMCG - An Indian Perspective
• Autor: Smitha Siji, Sandhya Menon
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 76
• EAN: 9783659972973
• ID: 15475840
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 131 g
• Rozměry: 220 × 150 × 5 mm
• Rok vydání: 2016

Oblíbené z jiného soudku

---

---

---