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Anotace knihy

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 step approach, to create your international marketing plan It will enable you to: Systematically select and plan the entry into new international markets; Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; Put together a sound line of reasoning from strategy to implementation.This book provides you with: An Export Planning Model: a framework to develop your International Marketing Plan; 4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; 10 steps and 5P s for export which can be used as a toolkit; A checklist to review whether you are ready for export; The secret of successful international trade can be found in applying the 4C s of marketing and matching them with the 5P s for export: product, performance, partners, people and perseverance. A book for practitioners and thinkers; students and managers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics International economics

• Plný název: Export Planning
• Podnázev: A 10 - step approach
• Autor: Joris J.A. Leeman
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 250
• EAN: 9783839137864
• ISBN: 3839137861
• ID: 01800195
• Nakladatelství: Books on Demand
• Hmotnost: 454 g
• Rozměry: 246 × 189 × 13 mm
• Datum vydání: 09. October 2015

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