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Anotace knihy

Develop your strategic thinking and tackle business challenges with confidence. Exploring Strategy Text & Cases 14e provides the most comprehensive and practical introduction to strategic management, helping you to examine the fundamental questions facing organizations today - how they prosper, grow, innovate, and adapt in an increasingly complex business environment. Built around a unique three-part framework – Strategic Position, Strategic Choices, and Strategy in Action – the text bridges theory and application through clear explanations, illustrative examples and real-world case studies. Every chapter integrates tried-and-tested learning features which enable you to ‘think differently’ and prepare for success in your studies. The 14th edition is fully revised and updated to reflect the latest developments in strategy, including how organizations can use Artificial Intelligence in their strategizing and how you can apply these tools effectively and appropriately within your coursework. As an increasingly vital cross-cutting theme, sustainability topics are also expanded, from environmental analysis to strategy evaluation and implementation. In addition, there are more real-world connections including 30 new or updated end-of-text case studies from subject matter experts exploring a diverse range of industries around the world. Within chapters, a brand-new running case illustration follows Emilie, a graduate looking to grow her coffee shop business, allowing you to apply key concepts and techniques throughout to deepen understanding. As a result, this highly trusted and best-selling title continues to be the go-to resource for all those seeking to develop their professional skills and strategic thinking as future managers and leaders.

Parametry knihy

• Plný název: Exploring Strategy Text & Cases
• Autor: Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes, Julia Hautz
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 816
• EAN: 9781292741482
• ISBN: 1292741481
• ID: 49548235
• Nakladatelství: Pearson Longman
• Datum vydání: 01. December 2025

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