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Více informací o knize Consumer Innovation at the Base of the Pyramid

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Anotace knihy

Approximately one-third of the world s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Consumer Innovation at the Base of the Pyramid
• Podnázev: Emerging Patterns of User Innovation in a Resource-Scarce Setting
• Autor: Sarah Praceus
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 170
• EAN: 9783658051044
• ISBN: 3658051043
• ID: 02443828
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 2504 g
• Rozměry: 11 × 152 × 212 mm
• Datum vydání: 31. March 2014

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