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Více informací o knize Economic Value and Revenue Management Systems

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Anotace knihy

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.

Parametry knihy

• Plný název: Economic Value and Revenue Management Systems
• Podnázev: An Integrated Business Management Model
• Autor: Alessandro Capocchi
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 214
• EAN: 9783030024161
• ID: 20235098
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 440 g
• Rozměry: 156 × 219 × 20 mm
• Datum vydání: 14. January 2019

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