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Anotace knihy

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. A must-read for anyone wanting to develop their digital fundraising strategy.

If you want to learn about the tools that you can use, whether that's to get the most from social media or track conversions, then this book is for you. 

If you want to track down your audiences and create relationships that last far longer than one solitary donations, then we can help you with that too.

After 8 years of working with charities and nonprofits on everything from websites to apps and campaigns the team at Reason Digital have built up a massive wealth of tried and tested knowledge. At time when public attitudes are going through a massive change towards charities and fundraising this book aims to share that knowledge and enable charities to the next step towards a digital approach.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Social services & welfare, criminology Social welfare & social services

• Plný název: Digital Fundraising Book
• Autor: Matt Howarth, Jordan Harling, Charlotte Taylor, Ian Jukes, Paul Joyce, Jamie Leung, Holly Bagnall, Adam Hopwood, Greg Ashton
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 200
• EAN: 9780993477300
• ISBN: 9780993477300
• ID: 10053920
• Nakladatelství: Reason Digital Ltd
• Hmotnost: 320 g
• Rozměry: 150 × 209 × 17 mm
• Datum vydání: 27. April 2016

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