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Více informací o knize Different Motivational Factors in Internal PR

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• Anotace
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Anotace knihy

Over the last couple of years, there has been a declining trend with job satisfaction and personal motivation. How does this affect internal public relations? How could public relations professionals handle more effectively this situation and what could be the possible solutions? This book analyses the relation between motivation factors and internal public relations implementations with a detailed introduction of this area. By discovering the most recent problems in workplaces, this book also explains the importance of managerial roles, organizational structure, employee related issues, impacts on personal performances and new, re-branded internal public relations implementations that could lead to new dimensions of employee communications. The final results were based on employee surveys, a case study and an interview. This book is dedicated to professionals working either in public relations or human resources fields or anyone else who believes that an effective working environment starts with a satisfied employee.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics

• Plný název: Different Motivational Factors in Internal PR
• Podnázev: The Effects of Different Motivational Factors in Internal Public Relations Department
• Autor: Katalin Póka
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 72
• EAN: 9783639002591
• ISBN: 3639002598
• ID: 06810429
• Nakladatelství: VDM Verlag Dr. Mueller E.K.
• Hmotnost: 109 g
• Rozměry: 229 × 152 × 4 mm
• Datum vydání: 22. April 2008

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