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Více informací o knize Developing New Products and Services

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• Anotace
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Anotace knihy

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace.This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation

• Plný název: Developing New Products and Services
• Autor: Sanders
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 340
• EAN: 9781606492413
• ISBN: 1606492411
• ID: 01220068
• Nakladatelství: Business Expert Press
• Hmotnost: 500 g
• Rozměry: 228 × 153 × 20 mm
• Datum vydání: 16. November 2011

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