Kód: 06681667
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the estab ... celý popis
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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies
5181 Kč
Osobní odběr Praha, Brno a 12903 dalších
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