Kód: 06739331
Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public ser ... celý popis
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Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting, particularly in the field of ratings research.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries
1460 Kč
Osobní odběr Praha, Brno a 12903 dalších
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