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Více informací o knize Designing Identities for "Green" Industries

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Anotace knihy

There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service; they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos both style and classification to create a proposal for a standard process when designing green corporate identities.

Parametry knihy

• Plný název: Designing Identities for "Green" Industries
• Podnázev: A proposal for a standard process when designing green corporate identities
• Autor: Beverly Krumm
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 116
• EAN: 9783659255724
• ID: 06988806
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 189 g
• Rozměry: 220 × 150 × 7 mm
• Rok vydání: 2012

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