Kód: 06590168
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by ... celý popis
Angličtina
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Anotace knihy
This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Psychology Psychological theory & schools of thought
4835 Kč
Angličtina
Osobní odběr Praha, Brno a 46008 dalších
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