Mohlo by se vám také líbit

Více informací o knize Data Engineering for Data-Driven Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 280 bodů

Anotace knihy

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

Parametry knihy

Zařazení knihy Knihy v němčině Naturwissenschaften, Medizin, Informatik, Technik Informatik, EDV Informatik

• Plný název: Data Engineering for Data-Driven Marketing
• Autor: M. K. Nallakaruppan, Mariofanna Milanova, Veena Grover, Vijay Anand Rajasekaran
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 292
• EAN: 9781836623274
• ISBN: 1836623275
• ID: 46741345
• Nakladatelství: Emerald Publishing Limited
• Hmotnost: 514 g
• Rozměry: 229 × 152 mm
• Datum vydání: 10. March 2025

Oblíbené z jiného soudku

---

---

---