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Více informací o knize Customer Retention Strategies Employed by Banks in Zimbabwe

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• Anotace
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Anotace knihy

The issue of global financial crisis caused customers to panic and this affected all the economic sectors across the globe. However,customers in banking industry were the ones hard hit to an extend that they now have a disinclination towards the banking sector. ln developing countries such as Zimbabwe where the economy has taken a nose dive due to mismanagement,the situation has become difficult for banks to retain customers if they loose them. Customer retention has become a big issue hence needs proper strategies

Parametry knihy

• Plný název: Customer Retention Strategies Employed by Banks in Zimbabwe
• Autor: Garikanai Shoko
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 144
• EAN: 9783659442179
• ID: 02070242
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 233 g
• Rozměry: 220 × 150 × 9 mm
• Datum vydání: 13. August 2013

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