Kód: 38398097

Customer Experience

Name: Customer Experience
Brand: James Seligman
SKU: 38398097
Price: 468.00 CZK
Availability: InStock
Author: JAMES SELIGMAN
ISBN: 9798201280406

Autor JAMES SELIGMAN

A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.Practical examples are included on bui ... celý popis

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 480
Nakladatelství: James Seligman, 2021
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A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.

Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.