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Více informací o knize Cruise Management

• Parametry knihy
• Anotace
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Anotace knihy

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Transport industries

• Plný název: Cruise Management
• Autor: Alexis Papathanassis
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 249
• EAN: 9783834932723
• ISBN: 3834932728
• ID: 09540486
• Nakladatelství: Springer Fachmedien Wiesbaden
• Hmotnost: 344 g
• Rozměry: 210 × 148 × 14 mm
• Datum vydání: 29. October 2011

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