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Více informací o knize Critical Public Relations. Contexts and Issues

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• Anotace
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Anotace knihy

Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Public Relations' definitions are divided into those that support the humanitarian side and the idealistic social role of them and those that support that Public Relations is a basic tool of corporate propaganda. This paper presents the idealistic side of Public Relations but also analyzes the critisisms of PR as a means of propaganda and media manipulation.The paper concludes that PR is not just getting material to the media and gain free publicity but it is rather a powerful means in the corporate armory. Definitely, it is not either propaganda or campaigning but it is a communicative mode aiming at promoting corporate interests while at the same time with the inclusion of ethics, it takes care of the company image and makes the company a responsible part of society.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Critical Public Relations. Contexts and Issues
• Autor: Fotini Mastroianni
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 24
• EAN: 9783668450998
• ISBN: 3668450994
• ID: 16452452
• Nakladatelství: Grin Publishing
• Hmotnost: 49 g
• Rozměry: 210 × 148 × 1 mm
• Rok vydání: 2017

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