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Anotace knihy

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries

• Plný název: Creative Fashion Presentations 2nd edition
• Autor: Polly Guerin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 496
• EAN: 9781563672507
• ISBN: 1563672502
• ID: 01257730
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 846 g
• Rozměry: 231 × 187 × 26 mm
• Datum vydání: 01. May 2005

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