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Anotace knihy

Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Create-ing Business
• Autor: Saumya Pant
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 166
• EAN: 9783869432946
• ISBN: 3869432942
• ID: 05309807
• Nakladatelství: Examicus Verlag
• Hmotnost: 222 g
• Rozměry: 210 × 148 × 10 mm
• Datum vydání: 30. June 2012

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