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Více informací o knize Corporate Social Responsibility is Not Public Relations

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Anotace knihy

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you cant be authentic about social initiatives, then dont do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organizations blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft

• Plný název: Corporate Social Responsibility is Not Public Relations
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9781911671428
• ISBN: 1911671421
• ID: 33284804
• Nakladatelství: LID Publishing
• Hmotnost: 294 g
• Rozměry: 214 × 137 × 16 mm
• Datum vydání: 18. February 2021

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