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Více informací o knize Corporate Discourse

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Anotace knihy

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

Parametry knihy

Zařazení knihy Knihy v angličtině Language linguistics Semantics, discourse analysis, etc

• Plný název: Corporate Discourse
• Autor: Ruth Breeze
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 216
• EAN: 9781441127181
• ISBN: 1441127186
• ID: 01343637
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 472 g
• Rozměry: 245 × 171 × 15 mm
• Datum vydání: 15. August 2013

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