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Anotace knihy

Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, printed single-sided, grade: 1,0, University of applied sciences, Nürnberg (IOM), course: HR Management, language: English, abstract: Corporate culture is an important phenomenon of organizations. Values, visions, norms,language, beliefs and habits of the organization are fixed in the cultures contents. Agood working culture is important for the company s success and profit situation. Theglobalization leads to a dramatic process in the economic markets. Takeovers, cooperationand mergers are typical consequences of the new economic era. This market processis also responsible for the collision of corporate cultures. Different needs justifythat willful intervention in the culture system after a takeover. Dissatisfaction, isolationand inefficiency are only a few reasons why a cultural change is recommendable. For asuccessful change it is decisive to know everything about the old culture and to knowwhat to do for changing it. Several theoretical models and strategies have been developedfor this issue. The most reason why a change fails is that problems and limitationshave not been taken into consideration or have not been handled the right way. Cultureguidesshould lead the employees thru the changing process and should help orientating.The change of a culture is a long way and many do are not patient enough to wait. Thesuccess of a change is based on many task but the important task is to recognize thatproblems occurring during the changing process are usual and the solving of these problemslead to the new culture. Problems are indicators for mistakes or wrong planningwhich have to be solved. Changing operators have to recognize problems as chance forsucceeding.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Corporate Culture
• Podnázev: Problems and Limitations of Change after a Takeover
• Autor: Johann Gross
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 56
• EAN: 9783656382874
• ISBN: 3656382875
• ID: 01684924
• Nakladatelství: Grin Publishing
• Hmotnost: 86 g
• Rozměry: 210 × 148 × 3 mm
• Datum vydání: 06. March 2013

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