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Anotace knihy

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Conversations with Marketing Masters
• Autor: Laura Mazur, Louella Miles
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 248
• EAN: 9780470025918
• ISBN: 0470025913
• ID: 04878720
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 502 g
• Rozměry: 232 × 165 × 19 mm
• Datum vydání: 26. January 2007

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