Kód: 10020366
Convergence is happening around the world. It represents a new form of reporting and may well be the future for journalism. Full convergence involves a radical change in approach and mindset among journalists and their managers. I ... celý popis
Angličtina
Nákupem získáte 86 bodů
Anotace knihy
Convergence is happening around the world. It represents a new form of reporting and may well be the future for journalism. Full convergence involves a radical change in approach and mindset among journalists and their managers. It involves a shared assignment desk where the key people, the multimedia assignment editors, assess each news event on its merits and send the most appropriate people to the story. Convergence coverage should thus be driven by the significance of the news event. Depending on variables unique to each country and company, convergence is one of the most likely scenarios for media organizations around the world. This book explains the phenomenon of media convergence, defines what has been until recently a confusing topic, describes the main business models, provides case studies of successful convergent newsrooms around the world, and explains how to introduce convergence into the newsroom. Stephen Quinn provides a practical introduction to the changing landscape of news reporting, and has written a useful book for students and professionals alike.
Parametry knihy
Zařazení knihy Knihy v angličtině Language Language: reference & general Writing & editing guides
857 Kč
Angličtina
Osobní odběr Praha, Brno a 46857 dalších
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