Mohlo by se vám také líbit

Více informací o knize Contemporary Marketing and Consumer Behavior

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 544 bodů

Anotace knihy

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Contemporary Marketing and Consumer Behavior
• Podnázev: An Anthropological Sourcebook
• Autor: John F. Sherry
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 482
• EAN: 9780803957527
• ISBN: 0803957521
• ID: 04714338
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 790 g
• Rozměry: 226 × 155 × 33 mm
• Datum vydání: 12. June 1995

Oblíbené z jiného soudku

---

---

---