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Více informací o knize Connecting With Consumers Through Effective Personalization and Programmatic Advertising

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• Anotace
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Anotace knihy

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: Connecting With Consumers Through Effective Personalization and Programmatic Advertising
• Autor: Paulo Madeira, Jorge Remondes
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 332
• EAN: 9781668491478
• ISBN: 1668491478
• ID: 44934245
• Nakladatelství: IGI Global
• Hmotnost: 838 g
• Rozměry: 280 × 216 × 18 mm
• Datum vydání: 10. January 2024

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