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Anotace knihy

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Competitive Marketing Strategy for Europe
• Autor: Linden Brown, Malcolm McDonald
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9780333613511
• ISBN: 0333613511
• ID: 04596113
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 587 g
• Rozměry: 235 × 155 × 20 mm
• Datum vydání: 06. May 1994

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