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Více informací o knize Communicating Health

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• Anotace
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Anotace knihy

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Parametry knihy

Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Public health & preventive medicine

• Plný název: Communicating Health
• Podnázev: Strategies for Health Promotion
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 248
• EAN: 9781446252321
• ISBN: 1446252329
• ID: 04799342
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 570 g
• Rozměry: 242 × 170 mm
• Datum vydání: 18. February 2013

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