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Charity Affiliation: Uncovering a New Key Variable for Cause-Related Marketing The research conducted for this book indicates the presence of a relationship between charity affiliation and consumer purchase preference for Cause-R ... celý popis
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Charity Affiliation: Uncovering a New Key Variable for Cause-Related Marketing The research conducted for this book indicates the presence of a relationship between charity affiliation and consumer purchase preference for Cause-Relate
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