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Více informací o knize Case studies in International Management

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Anotace knihy

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set of meanings, values and beliefs of a collective nature and endowed with a certain durability which characterize a group of individuals on national ethnic or other bases, and guide their behavior" Faure and Rubin, 1993. This book is an essential resource for academics and students of international management and International business. It also has significant value for practitioners and entrepreneurs who decide to internationalize their businesses abroad. This book is edited by Hakima Lakhdari (HEC Montréal) and Ekaterina Turkina (HEC Montréal).

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Case studies in International Management
• Podnázev: International management
• Autor: Hakima Lakhdari, Ekaterina Turkina
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 120
• EAN: 9786200788917
• ID: 28381069
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 186 g
• Rozměry: 229 × 152 × 7 mm
• Datum vydání: 11. March 2020

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