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Více informací o knize Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe

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Anotace knihy

This text investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies with US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms. The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe
• Autor: Denise Tsang
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 272
• EAN: 9781840644807
• ID: 04849067
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 542 g
• Rozměry: 234 × 156 × 26 mm
• Datum vydání: 29. July 2002

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