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Anotace knihy

In a world shaped by digital acceleration, complex consumer behaviour and rapidly evolving media ecosystems, public relations is no longer a support function - it is the strategic engine behind credible, sustainable and future-ready business communication.

Bridging the Gap: Using Communication Strategically for New Age Businesses redefines PR for a world where influence is hybrid, brand stories travel at the speed of algorithms, and communication frameworks must integrate seamlessly across marketing, advertising, investor relations and digital ecosystems.

Drawing from real-world case studies, deep industry insights and contemporary challenges, this book reveals how PR has evolved into a strategic powerhouse capable of transforming fragmented sectors into structured, growth-ready ecosystems. It positions PR as the central force of Integrated Communications Management, where narrative coherence, credibility and stakeholder alignment shape an organisation's success.

What You Will Discover Inside:

Parametry knihy

• Plný název: Bridging The Gap
• Podnázev: Using Communication Strategically for New Age Businesses
• Autor: Meenal Luther Nhur
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 264
• EAN: 9789334252903
• ISBN: 9334252901
• ID: 50466475
• Nakladatelství: Meenal Luther Nhur
• Hmotnost: 495 g
• Rozměry: 229 × 152 × 17 mm
• Datum vydání: 21. November 2025

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