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Více informací o knize Brazilian Multinationals

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• Anotace
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Anotace knihy

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Brazilian Multinationals
• Autor: Afonso Carlos Correa Fleury
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 462
• EAN: 9780521519489
• ISBN: 0521519489
• ID: 04092264
• Nakladatelství: Cambridge University Press
• Hmotnost: 780 g
• Rozměry: 231 × 161 × 28 mm
• Datum vydání: 10. February 2011

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