Kód: 09361930
Brand Experience
Autor Andreas Baetzgen
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data ... celý popis
- Jazyk:
Němčina - Vazba: Pevná
- Počet stran: 368
Nakladatelství: Schäffer-Poeschel, 2015
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Více informací o knize Brand Experience
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Anotace knihy
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data Analytics, Mediaplanung, CRM.
Parametry knihy
Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
1359 Kč
- Plný název: Brand Experience
- Podnázev: An jedem Touchpoint auf den Punkt begeistern
- Autor: Andreas Baetzgen
- Jazyk: Němčina
- Vazba: Pevná
- Počet stran: 368
- EAN: 9783791034317
- ISBN: 3791034316
- ID: 09361930
- Nakladatelství: Schäffer-Poeschel
- Hmotnost: 989 g
- Rozměry: 243 × 175 × 23 mm
- Datum vydání: 23. November 2015
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