Kód: 01284616
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand manageme ... celý popis
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Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
1813 Kč
Osobní odběr Praha, Brno a 12903 dalších
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