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Více informací o knize Boundary Spanning Elements and the Marketing Function in Organizations

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• Anotace
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Anotace knihy

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Boundary Spanning Elements and the Marketing Function in Organizations
• Podnázev: Concepts and Empirical Studies
• Autor: Neeru Malhotra, Keyoor Purani, Sunil Sahadev
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 173
• EAN: 9783319350165
• ISBN: 3319350161
• ID: 15193316
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 2818 g
• Rozměry: 235 × 155 × 11 mm
• Datum vydání: 05. October 2016

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