Kód: 06673083
The global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. This book proposes strategic solutions that take advantage of the moneyed segments of the maturi ... celý popis
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The global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. This book proposes strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It covers marketing errors made by UK banks in the global crisis, and market research.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1927 Kč
Osobní odběr Praha, Brno a 12903 dalších
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