Mohlo by se vám také líbit

Více informací o knize BLUF

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 36 bodů

Anotace knihy

You had the right answer. Nobody read far enough to find it.

Executives don't read email - they scan it. They don't sit through presentations - they triage them. If your message doesn't land in the first sentence, the rest of it never gets read at all.

BLUF: The Executive Communication Framework teaches Bottom Line Up Front, the U.S. Army writing standard adapted for business, through one continuous story instead of a list of disconnected tips. You'll follow a manager at the fictional Blue Bison Forge as one business problem escalates from a quick email, to a chat message, to a hallway pitch, to a full boardroom presentation - the same discipline, applied to four completely different rooms.

Inside, you'll learn how to:

• Write emails and messages that actually get read - and stop burying your point in paragraph three
• Deliver a thirty-second pitch that survives an elevator ride, with real research behind why it works
• Recover in real time when your point doesn't land, without losing your composure or your structure
• Build a six-step executive presentation that earns a decision instead of a follow-up meeting
• Handle boardroom pushback - CFOs, skeptical board members, and the questions you didn't prepare for
• Design slides people can actually follow, backed by real cognitive-load research, not just opinion

Every technique is grounded in real sources - Army Regulation 25-50, published research on workplace attention from UC Irvine and Microsoft, peer-reviewed studies on pitching and cognitive load - not generic advice repackaged as a framework.

This is a short book on purpose. BLUF's whole premise is that most communication carries more words than it needs to.

It's built to be finished in an afternoon and used on your very next message the next morning.

A companion to the BLUF Executive Communication course and practice engine - - www.scilstraining.org.

Parametry knihy

• Plný název: BLUF
• Podnázev: The Executive Communication Framework: How to say it once, say it clearly, and get heard - in writing and in the room.
• Autor: Bill Lightfoot
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 90
• EAN: 9798192314357
• ID: 53524720
• Nakladatelství: Independently published
• Hmotnost: 122 g
• Rozměry: 229 × 152 × 6 mm
• Datum vydání: 12. August 2026

---

---

---