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Anotace knihy

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism - an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication - one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Beyond Spin
• Podnázev: The Power of Strategic Corporate Journalism
• Autor: Markos Kounalakis, D. Banks, Kim Daus
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 288
• EAN: 9780787945503
• ISBN: 0787945501
• ID: 04920109
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 446 g
• Rozměry: 228 × 154 × 18 mm
• Datum vydání: 22. November 1999

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