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Více informací o knize Analysis of the Japanese Senior Market

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• Anotace
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Anotace knihy

Contrary to youth obsessed Europe, Japan has learned its lesson to why bother about elderly people. The seniors in jeans are young at heart and enjoy themselves and to this end are ready to spend. They are no easy prey, demanding premium quality goods and sophisticated services. In future, seniors will undoubtedly be an important driving force for Japan's economy. This publication is an extensive guidebook for Western companies which plan to operate in the Japanese senior market. It answers two questions: How does the senior market tick? And how can foreign business gain a foothold in the toughest market of little understood Japan? If companies want to succeed, they have to adapt to consumer needs not the other way around.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics International economics

• Plný název: Analysis of the Japanese Senior Market
• Podnázev: With a Special Focus on Long Stay Tourism in Austria
• Autor: Stephanie Escher
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 140
• EAN: 9783639337549
• ISBN: 3639337549
• ID: 06840392
• Nakladatelství: VDM Verlag
• Hmotnost: 213 g
• Rozměry: 229 × 152 × 8 mm
• Datum vydání: 13. May 2011

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