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Anotace knihy

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation. 

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: An Instructor's Manual to H2H Marketing Case Studies
• Podnázev: Teach Human-to-Human Marketing Effectively
• Autor: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
• Jazyk: Angličtina
• Vazba: Pevná
• EAN: 9783031490040
• ID: 44406486
• Nakladatelství: Springer, Berlin
• Rozměry: 235 × 155 mm
• Rok vydání: 2024

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