Kód: 03027442
Ambush Marketing in Sports
Autor Gerd Nufer
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a parti ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 176
Nakladatelství: Taylor & Francis Ltd, 2014
- Více informací o knize
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Anotace knihy
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the ma
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
1397 Kč
- Plný název: Ambush Marketing in Sports
- Autor: Gerd Nufer
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 176
- EAN: 9781138833869
- ISBN: 9781138833869
- ID: 03027442
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 272 g
- Rozměry: 234 × 158 × 19 mm
- Datum vydání: 23. December 2014
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