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Anotace knihy

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? What about the availability of media? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any specific habits in using media? The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Advertising Worldwide
• Podnázev: Advertising Conditions in Selected Countries
• Autor: Ingomar Kloss
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 294
• EAN: 9783540677130
• ISBN: 3540677135
• ID: 01567485
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 1350 g
• Rozměry: 235 × 155 × 22 mm
• Datum vydání: 27. November 2000

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