Mohlo by se vám také líbit

Více informací o knize Advertising and Reality

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 625 bodů

Anotace knihy

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: Advertising and Reality
• Autor: Amir Hetsroni
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 272
• EAN: 9781441170002
• ISBN: 1441170006
• ID: 02062614
• Nakladatelství: Bloomsbury Publishing
• Hmotnost: 558 g
• Rozměry: 228 × 153 × 23 mm
• Datum vydání: 18. October 2012

Oblíbené z jiného soudku

---

---

---