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Anotace knihy

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Advances in Advertising Research VIII
• Podnázev: Challenges in an Age of Dis-Engagement
• Autor: Vesna Zabkar, Martin Eisend
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 293
• EAN: 9783658187309
• ISBN: 9783658187309
• ID: 16434372
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 5005 g
• Rozměry: 210 × 148 × 24 mm
• Datum vydání: 29. June 2017

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