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Anotace knihy

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: AdValue
• Autor: Leslie Butterfield
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 256
• EAN: 9781138441101
• ISBN: 9781138441101
• ID: 17871044
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 454 g
• Rozměry: 234 × 156 mm
• Datum vydání: 28. June 2017

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